Brands at Central
Title - Brands at Central ,
Size - 20 x 10 feet ,
Materials - Acrylic dry peels on flex ,
Year - 2010 ,
Location - Udaipur, Rajasthan, India ,
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"Brands at central" this site specific work is about building up shopping malls with 'branding and label culture' in the Indian society. Using flex and dry acrylic peels as a material and using bright colors to attract an audience in a similar fashion or technique which brands or companies are doing to attract customers. This is a new way of marketing where brands force you to see them. This is a new culture which we all find in every city of India. Branding culture is taking place in India. So this is my interpretation how these brands became a part of us.